Customer example – 3rd party App Store in healthcare:
A global manufacturer of medical imaging technologies is building a two-sided platform, simultaneously attracting 3rd party offerings as well as users (doctors, hospitals). In order to facilitate the transactions seamless ordering, purchasing, invoicing and payments processes are important enablers. However, unlike in the consumer world, hospitals like most corporate customers have very stringent purchasing process. An individual billing model (like ebay) would require each hospital to onboard each provider; the distributer model (e.g., mercanteo or amazon business) would shift the liability fully to the medical technology company; to solve this issue we developed a purchasing aggregator model: The individual purchasing process is bundled for the users as-a-service without by the platform without being the reseller of the products.