Customer Cases Leading robotics manufacturer: Development of an Automation-as-a-Service business model Gaining from the "longtail" customer segment through a "easy to get started, easy to use" offering based on the pay-per-job principle. Manufacturer of Intralogistics equipment: New pricing and service model for Lithium-ion batteries Switching customers to Lithium-ion battery technology by optimize lifetime value with the customer and share the upside of improved battery performance. Manufacturer of Power shafts: Building a business model for connected services Turing connectivity solutions and condition monitoring into profitable business both for customers and manufacturers. Manufacturer of equipment for construction and mining: Monetizing retrofitted automation Software-as-a-Service business and pricing model to capture the value from retrofitted automation solutions and build up and innovation budget. Manufacturer of medical technology: Commercial model and pricing for the industrial App Store Bundling 3rd party applications into an "one stop shopping" experience and splitting payments in the background. Engine manufacturer: Move towards servitization Identifying customer use cases for a broader offering of digitally connected products & services increasing customer ROI and decreasing customer capital commitment. Wind park operator: performance based contract Structuring an incentive scheme to share benefits of uptime between OEM and operator